Increase Your Tourism Web Traffic & Sales – Guaranteed

Writen by Tim Warren

Web sites are a major part of the tourism marketing success strategy used by international tourism promoters in the new millennium: tourism boards, Associations, lodging, tour operators, etc. If your tourism web site does not have these four primary elements clearly and quickly represented, you are missing opportunities and losing sales.

1. Creates a desire to use your tourism services, visit your destination or participate in your unique tourism option

2. Clearly informs prospects of travel and service benefits, options, sites, nature/environment, activities

3. Answer questions and concerns a typical visitor may have

4. Motivates prospects to contact you quickly (not your competitor) for more information, travel options and dates, answer questions and address concerns

If your site achieves all these goals, then the prospects that have visited your site will be more excited, motivated, qualified, informed and much closer to giving you a booking or visiting your country. This article is not about web design and layout theory, but why the written word and consumer psychology is a prime factor in influencing arrivals and sales.

Create a desire to Visit your destination or travel with your company

Prospective travelers may or may not choose to visit your destination based on what they read on your web site – usually just your home page.

Read the article Tourist Safety and Security on Adventure Business Consultants, then you’ll know how crucial it is to first communicate to prospective travelers that your destination and/or tour is a safe, secure and fun place to visit. With so many global destination choices online and so much international turmoil, you MUST communicate clearly it is a safe and fun destination quickly.

The best place to first communicate safety, security and fun is on your home page, not buried deep in your site. When someone first comes to your web site, you literally have five to twenty seconds to grab their interest and compel them to want to know more about your destination, tours, etc. If you don’t grab them on your home page, they are gone. Those prospective tourists are back to surfing the web, seeking out a more interesting, compelling tourism web site and vacation destination.

If you look at your log report, (the statistical report that your internet service provider should make accessible to you) that monitors your web visitors activity, i.e. pages visited, length of time on your site, key words used to find your site, etc., you may notice that the majority of visitors may stay less then a minute. On a poorly written and designed web site, maybe less then fifteen seconds. So grabbing their attention and motivating them to want to know more is the first obstacle and opportunity. Testimonials and photos of happy tourist are perfect for communicating safety and experience quickly. Use them liberally.

Tourism Web Site Must Clearly inform

One of the prime reasons people travel is to experience “something different” from their ordinary life and location. Active and ecotourists want to learn about new cultures, see different houses, hear and speak a different language, reflect on ancient religions and buildings, marvel at unbroken vistas, or try a new activity. This is exactly what most ecotourism operator and destinations are selling and what you must communicate to your web visitors.

Too many web sites that give web visitors unknown destinations instead of activities or types of regions. Most people surfing your web site are not going to know, for example, what they’ll find in Hosgol, Khenti, or the Gobi – which are major regions of Mongolia I discovered during two consulting projects I did there for their tourism Association and ministry. You be better off to define what type of regions they are and what they have to offer. Use descriptive words that everyone will understand. For example:

Hosgol -Mountains Lakes Fishing Horseback Riding Hiking

Khenti – Steppes Rivers Fishing Horseback & Mt. Biking Religious Sites

Gobi – Desert Camel Riding Trekking Archeology

You must use descriptive text and compelling words that paint a desirable mental picture.

Summarize your trips in bullets and short headlines and sub- headlines

Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.

Effective Tourism Marketing Web Sites -Answer Questions and Concerns

When a prospective tourist is considering a destination, in addition to types of regions and activities, they have additional questions and concerns that must be addressed to earn their visit or booking. The same holds true with Out Bound Booking Agents, but even more so.

Some of these travelers questions and concerns include:

Safety precautions and procedures How you are going to protect their safety? Length of vacation Costs Difficulty of trip Travel options to Ulaan Bataar Lodging – hotel, camping or Ger Food- vegetarian or special restrictions Water – Is it safe? Medical emergency/1st aide resources Qualifications of staff Experience level of company Exchange rates & procedures Times of year to visit Group discounts Children – minimum age/experience Insurance needs/options Cancellation policy/minimums for departure In-country transportation & equipment Visa requirements Inoculations/disease precautions language

One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.

Successful Tourism Marketing – Motivates prospects to Buy

Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.

Selling is the transference of enthusiasm from you to the prospect.

Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.

Your tourism web site quickly communicates that region and your tours:

Are fun, safe and secure on the home and subsequent pages

Effectively answer questions and concerns

Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)

When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be excited about what you are selling and can ask for the booking, it would be better to schedule a phone call with serious prospects at your expense whenever possible. This will radically increase your odds of converting that web site visitor into a paying client.

Web site Samples and Resources

See the following web sites for good use of testimonials, compelling headlines, layout, photos and descriptive text that clearly informs prospects of travel options, sites, nature, activities, etc. How a site looks is important, but it is the words and how they are expressed, that is most important.

www.BajaTravelVacations.com/ www.AdventureBizSuccess.com www.Alaskadogsledding.com www.Anotherland.com www.california-river-rafting.com www.tightlinesfishing.com

How-to Create Tourism Web Sites that Sell – Guaranteed

Here is one of the best resources to help you define and communicate your most important information to prospective visitors and guests. This will motivate them to call, e-mail and give you a booking: Tourism Marketing Success©2005. http:// www.AdventureBizSuccess.com/tourismmarketingbook.php

This special print or E-book will take you step by step through the process and helps you create effective and profitable Tourism marketing communications for brochures web sites, tradeshow booths, advertising, videos and more.

Tourism Web Site Check List for Success

Web sites are a major part of the marketing success strategy used by international tourism promoters.

Prospective travelers may or may not choose to visit your region or use your tour, based on what they read on your web site – usually just your home page.

Your web site quickly communicates that your destinations and tours are fun, safe and secure.

Your web site effectively answers questions and concerns.

The best place to first communicate safety, security and fun is on your home page, not buried deep in your site.

You must use descriptive text and compelling words that paint a desirable mental picture.

Summarize your trips in bullets and short headlines and sub-headlines

Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.

One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s.

Don’t forget that your web site must show up in the top 1 -20 positions of directories and search engines from a relevant key word search. Without this, no matter how well written and laid out your web site is, you will loose out on the majority of prospective clients. See www.AdventureBizSuccess.com for articles on search engine success and more E-marketing strategies for tourism professionals.

Since 1994, Tim Warren and Adventure Business Consultants, has helped dozen’s of ecotourism, adventure travel, nature and cultural tour operators, travel agents, destinations, tourism associations and boards with training, consulting and creating exceptional marketing material. Click Here For Free Bimonthly E-zine – Outdoor Tourism Marketing Business Success – http://www.AdventureBizSuccess.com“>http:// http://www.AdventureBizSuccess.com

News, tips, tools and specials that you can use to increase your tourism marketing and business success. 800-707-7570.

Learn 5 Quick Ways To Use ‘Content’ To Create and Boost Your Traffic And Profits Today

Writen by Sami Fab

OK, what is ‘content’? Simply put, it is informative material that you include in your website or elsewhere to benefit your readers.

What’s the point of this effort? Providing information, relevant to the subject of your website, is the most powerful way of attracting visitors to you who already respect you as an expert on the subject.

In marketing speak they are already ‘presold’. If you then recommend them something a relatively large proportion will buy in compared to the average visitor to your site.

BUT you must never betray this trust and must always try to recommend only top quality products and services with the readers’ interest at heart. Honor this and you will have customers and followers for life.

Lets take a look at five ways content builds you traffic, subscribers, and customers in addition to increasing your search engine rankings.

1. Educate, don’t sell.

Regularly add keyword rich articles and content to your website. Adding a lot of content is good but adding new content regularly much better. Search engines and visitors alike, value your site more if it is kept fresh.

Doing this alone will raise your search engine ranking and daily visitor count.

For example, if your business involves offering products and services related to food, posting articles and content relating to recipes, food preparation, nutrition, quality suppliers etc will attract unlimited prospective customers on a regular basis! Why?

Answer: I want you to always remember this point, which will help you whenever you deal with the search engines:

The search engines are in the business of providing accurate and relevant information to their search clients. They do this because the more accurate and relevant the information the more people will visit (and also repeatedly come back to) the search engine and therefore the more money the search engine will make from advertising and other services.

This is why the search engines ‘love’ great, focused, relevant, keyword rich content. Once they find your site and index it (list it), if your content is great, then they will reward you by sending lots of visitors your way for as long as the content remains relevant to their customers.

So, give the search engines what they want and you’ll get plenty of what “you” want.

2. Excusive reports

If your run a newsletter, a powerful technique for multiplying your subscriber base quite easily is to offer content as “exclusive reports” or manuals. But present the offer as a bonus for signing up for your publication. Everyone loves freebies, so give them what they want and get what you want – a massive increase in your results.

Just remember, people just like search engines, want ‘relevant’ information. Keep the subject of your special reports focused and your newsletters well focused too. But if necessary, keep different lists for the different interests/subjects.

3. Training courses.

Think about it. What is a training course? Isn’t it a collection of informative chapters or sections organized in useful sequence! The beauty of organizing content into a series of lessons, delivered by email is:

a) It entices visitors to your website to give you their email addresses and then you can keep in touch, inform and market to them indefinitely.

b) It that keeps the reader glued to your serialized training course.

Now remember, statistics show that on average, it takes 7 contacts to turn a prospect into a customer. That’s why it is so hard to sell to a new visitor to your website. But this technique overcomes that problem very neatly.

Note: The technique is really simple and works extremely well but the key to success is ‘quality control’. This means you must ensure valuable content is provided in each and every lesson.

An extra bonus with this technique is that because you have editorial control over the content, you can links to related websites and also have your affiliate links spread around each lesson or course.

As you might imagine by now, valuable lessons will go on being demanded and used for an awful long time. This means you get an automated income stream from the affiliate links for as long as you keep the training material relevant.

Tip: Use an ‘auto responder’ to deliver these courses automatically.

4. Newsletter content.

A key ingredient of success online is building a trusting and honorable relationship with the people on your mailing list or newsletter subscribers. In other words you must ‘cultivate’ your list.

With top quality content in the form of articles, delivered through a sequence of emails, you can easily establish yourself as an exert in your filed of business. You gain significant credibility and trust.

As a result, once again your subscribers are ‘presold’ and will take up your products, services and recommendations.

Remember this only works if you never, ever, take advantage of the relationship you develop with your list. Avoid the temptation to offer poor quality products or services for a quick profit.

There is one thing you can totally depend on in Internet marketing: A mailing list with a well developed relationship to you, goes n producing income year after year.

5. Article submission.

A highly productive way to generate fr’ee traffic is by submitting ready-made articles to websites, newsletters, article directories, online journals etc.

At the end of each article you can attach 3-6 lines of text known as your ‘bio’ or ‘resource box’ or ‘About the author’. In this you write a little abut yourself and include a link to your website or subscription email address … See mine below.

At the time of submitting your articles for publication specify that each article is to be published “as is” with your resource box attached.

Even one or two articles can go miles towards generating tons of traffic and visitors for you without spending a cent. You can easily send your article to newsletters that have subscriber bases of 100,000 individuals or more and many will click your website link to find out more about what you are offering.

So you now have 5 powerful ways to develop your business but just one of these can explode your site popularity and profits with top quality content.

Let me leave you with a valuable thought on this subject: We’ve all heard “… give and you shall receive…”. And it is so true when it comes to providing useful information to others on the Internet.

Think of it this way: you will be proving your worth to your target market, right? Now, think about this question as a potential customer would:

Which is more powerful, lots of clever adverts from a company you know nothing about or just some plain-speaking but valuable information from someone or a company that proves useful to you and establishes its credibility? There is simply no contest.

Here’s one final hidden gem for you: how long does an advert stay current?

Answer: Just one issue of whatever publication of course.

How long does a valuable article last?

Answer: At least many months but most probably years! Yes, years.

Most publications and web sites maintain a readily accessible archive of their published material usually available to all visitors and search engine spiders for years to come! This will ensure a steady flow of visitors via search engines as an added bonus.

But there’s more: with links from (your resource box in) each article back to your site, the search engines will reward you with higher rankings.

And remember that when it comes to distributing content you have an army of allies out there numbering into at least thousands for the most obscure of subjects – they eagerly want to distribute your information because they too will gain similar benefits to you. A win-win situation for all.

Dr Sami Fab is the founder of OnDemand Ltd.

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